In the past few years, mobile devices have evolved from being just a means of communication into a highly important business tool. As technology advances at lightning speed each day, so do people get addicted to their smartphones and other mobile devices. According to a survey carried out in 2017 by comScore; the media marketing and analytics giant, into how much time an average American spends on their smartphone and other mobile devices. It was discovered that the average American spends an average of three hours each day on these devices. When this estimate is multiplied over a month, it adds up to half the total time they spend on their full-time job during the same period. And this is the more conservative estimates of the several recent studies.
The importance of mobile app development in business is very tactile. Mobile applications have changed the way we do business. These apps have made it easier for customers to get business information with the speed of light and at the same time remain connected and up to date with their favourite brand. These apps are a vital means of marketing for these businesses to expand their reach while delivering both massive and relevant exposure to the brand.
Strengthen customer engagement
This is one of the most important benefits of mobile apps to businesses. It helps in creating a direct marketing channel between businesses and their customers, allowing for direct and effective communication. With your mobile app, you can install and send push and in-app notifications to as many customers as possible. If your notifications carry important and relevant information, then customers will get attached and become loyal to your brand and will opt for your offerings whenever they are in need of it.
Provide value for customers
Mobile apps make it possible for you to digitalize any loyalty program that you may be offering your customers. Rather than employing the old-collection card, you can make it possible for your customers to receive their rewards via the mobile app. The result of this will be greater downloads and more return customers.
Build brand awareness and recognition
A mobile app is an effective tool for building brand awareness and recognition. For the purpose of description, mobile apps can likened to a blank billboard sign, it is available for you to do whatever you wish to it. You can decide to make it hip, stylish, informative, functional or shocking. It is all in the palm of your hands. But what you should aim at doing is creating an app that your customers will love but which comes with beautiful design and is well branded.
Unique services and payment
Mobile apps come with different features that match different industries. For instance, if you are in the service industry, e.g. salon, healthcare, online food retail, spa etc., your mobile app can be helpful for your target customers to book an appointment. Then, push notification can be used to remind them or update them on their appointment. Mobile payment has become a very popular means of making payment nowadays. Both small and big businesses can integrate payment options into their mobile app which would be able to receive direct payment via credit and debit cards. These payment platforms are user-friendly, fast and secure.
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